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Glossary term

What is Product Content Management?

Definition

Product content management involves organising and updating descriptions, assets, specifications, and SEO fields for customer-facing channels. PIM systems provide workflows, validation rules, and templates to streamline this process. The goal is to deliver complete, rich, and persuasive product experiences everywhere.

Content management includes factual control and approval, not only writing descriptions. For example, an autonomous product data operation could take product copy, specifications, and installation media, keep versions aligned and route proposed changes for review, and release a consistent approved product-content package.

Product Content Management in an autonomous operation

  1. Step 1:

    Input

    Product copy, specifications, and installation media

  2. Step 2:

    Product Content Management

    Keep versions aligned and route proposed changes for review

  3. Step 3:

    Outcome

    Release a consistent approved product-content package

Content management includes factual control and approval, not only writing descriptions.

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