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Glossary term

What is Rich Product Content?

Definition

Rich product content includes high-quality images, videos, 3D renderings, and enhanced descriptions that drive engagement. PIM platforms manage and pair this content with product records to ensure complete, compelling customer experiences. Rich content improves conversions and brand perception across channels.

Rich content adds useful explanation and assets while remaining accurate and appropriate for the channel. For example, an autonomous product data operation could take a fixture with approved specifications, images, and installation material, prepare a coherent product-content package, and exclude unapproved assets or unsupported performance claims.

Rich Product Content in an autonomous operation

  1. Step 1:

    Input

    A fixture with approved specifications, images, and installation material

  2. Step 2:

    Rich Product Content

    Prepare a coherent product-content package

  3. Step 3:

    Outcome

    Exclude unapproved assets or unsupported performance claims

Rich content adds useful explanation and assets while remaining accurate and appropriate for the channel.

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