Glossary term
What is Content Management System (CMS)?
Definition
A CMS is software used to create, edit, and manage digital content on websites without technical expertise. When integrated with PIM, it ensures product information displayed online is accurate, rich, and always up to date. This creates seamless collaboration between content teams and product data teams.
A CMS manages presentation content; product master information may remain in another system. For example, an autonomous product data operation could take approved product copy for a buying guide, supply the relevant fields to the connected CMS, and leave editorial page composition under the CMS workflow.
Content Management System (CMS) in an autonomous operation
- Step 1:
Input
Approved product copy for a buying guide
- Step 2:
Content Management System (CMS)
Supply the relevant fields to the connected CMS
- Step 3:
Outcome
Leave editorial page composition under the CMS workflow
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