What is NLP (Natural Language Processing)?

NLP uses AI to understand and process human language to improve product content automation. In PIM, NLP supports tasks like attribute extraction, content tagging, automated description generation, and category prediction. It speeds up enrichment workflows and improves data quality at scale.

Language processing interprets text; extracted meanings still require contextual validation. For example, an autonomous product data operation could take unstructured descriptions in a supplier spreadsheet, extract candidate mounting types and product features, and compare them with approved terminology and flag uncertainty.