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Glossary term

What is Catalog Enrichment?

Definition

Catalog enrichment refers to the process of improving product listings by adding detailed attributes, marketing descriptions, lifestyle images, videos, and metadata. This enhances product discoverability, customer experience, and conversion rates. In PIM, enrichment workflows help standardise and scale high-quality product content across teams.

Catalog enrichment improves coverage and usefulness across a collection, not only one SKU. For example, an autonomous product data operation could take a range missing beam angles and installation details, add supported attributes from approved manufacturer sources, and measure which products now meet the channel requirements.

Catalog Enrichment in an autonomous operation

  1. Step 1:

    Input

    A range missing beam angles and installation details

  2. Step 2:

    Catalog Enrichment

    Add supported attributes from approved manufacturer sources

  3. Step 3:

    Outcome

    Measure which products now meet the channel requirements

Catalog enrichment improves coverage and usefulness across a collection, not only one SKU.

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