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Glossary term

What is Data Distribution?

Definition

Data distribution is the process of sending product information from a central hub to partner systems, channels, and marketplaces. PIM automates this flow, ensuring each endpoint receives data in the required format. It accelerates product listings and reduces manual errors.

Distribution must account for audience permissions, destination formats, and delivery status. For example, an autonomous product data operation could take approved technical details and dealer-only prices, prepare separate product outputs for public and dealer channels, and verify that restricted fields are excluded from public delivery.

Data Distribution in an autonomous operation

  1. Step 1:

    Input

    Approved technical details and dealer-only prices

  2. Step 2:

    Data Distribution

    Prepare separate product outputs for public and dealer channels

  3. Step 3:

    Outcome

    Verify that restricted fields are excluded from public delivery

Distribution must account for audience permissions, destination formats, and delivery status.

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