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Glossary term

What is SKU (Stock Keeping Unit)?

Definition

A SKU is a unique identifier for each product variant, such as colour or size. It supports inventory tracking, catalog management, and fulfilment accuracy. PIM organises and enriches SKUs for channel readiness and better customer understanding.

A SKU is an organization's inventory identifier, not necessarily a globally unique product identifier. For example, an autonomous product data operation could take two finish variants of a lighting fixture, match each incoming record to its distinct internal SKU, and prevent one variant's specifications from overwriting another.

SKU (Stock Keeping Unit) in an autonomous operation

  1. Step 1:

    Input

    Two finish variants of a lighting fixture

  2. Step 2:

    SKU (Stock Keeping Unit)

    Match each incoming record to its distinct internal SKU

  3. Step 3:

    Outcome

    Prevent one variant's specifications from overwriting another

A SKU is an organization's inventory identifier, not necessarily a globally unique product identifier.

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